The David Beckham Academy, Greenwich
Opening July 2005

Mini David Beckham wanabees will soon flock to Greenwich with the launch of The David Beckham Academy this July. It will be one of the largest grassroots sports initiatives ever to take place in the UK.

Opening this summer in London alongside the Millennium Dome, a sister Academy will be unveiled in Los Angeles at the end of 2005.

The London Academy forms part of the AEG's £1 billion investment in the Millenium Dome site. The facility will comprise two full size indoor pitches and an extensive pavilion featuring state of the art classrooms, dinner hall and changing rooms. Using the latest technology, the Academy will provide a fun and interactive experience for children unlike any seen in football.

Targeted at all ability levels, The David Beckham Academy in London will initially welcome boys and girls aged 8 - 15. During 15 weeks of schools holidays, The David Beckham Academy will open to children wishing to attend a five-day football training camp. There will be a fee for attending the course, and all attendees will receive an Academy kit as part of the package.

During normal term time, The David Beckham Academy will implement a national schools programme inviting children to participate in a range of exciting activities and resources based on football skills, which also encourage healthy living schemes and a positive attitude to sport in general. Part of the programme includes the option for local schools to attend a one-day course free of charge.

www.thedavidbeckhamacademy.com